Strawberry Flag
Strawberry Flag was an art project that raised a structure in the shape of the American flag on the underused quad at buildings 205, 208, and 209 at the West Los Angeles VA Hospital.

I served as Director of Digital Media on the two year project. For promotion, I hosted and produced a regular podcast called Strawberry Flag Radio that was recorded inside a converted Airstream trailer, contributed to the Strawberry Gazette newspaper, managed the web and social media presence, and worked with a documentary team to produce video promos and invitations. Our online promotional efforts resulted in many new supporters and visitors to the site, and directly led to this article in USA Today.
The 'red stripes' of the flag were supplied by rows of reclaimed strawberry plants. The structure used resources completely independent of the hospital. The strawberries were rescued from a farm in Whittier, sustained by a hydroponic system using water from the Los Angeles River and amended by live fish. The project was powered by solar energy and by people charging  batteries connected to stationary bicycles.
Lauren Bon/Metabolic Studio worked on this piece with both veterans and professionals at the hospital. It was dedicated to the men and women in service to our country. The Metabolic Studio, a direct charitable activity of the Annenberg Foundation, funded Strawberry Flag.
Strawberry Gazette, Issue 5
Project Testimonials

"I found Geoffrey to be a flexible, responsive and innovative designer. He met his deadlines and was a productive member of our studio team. He was easy to work with and exhibited strong skills as a collaborative team member and communicator." - Jules Rochielle, Studio Manager

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